Shift Feed Strategy Toward Reels
Thane ठाणे's Reels are dramatically outperforming static posts — 64.97% ER versus 0.41% for standard posts — yet only 22 posts have been analyzed with no indication Reels dominate the mix.
Details
Industry benchmarks show Reels command a 0.52% average ER and a 20-40% rate premium for brand deals, meaning doubling down on Reels could push the overall account ER closer to the 1-2% mid-tier benchmark currently missed at 0.43%. The account should aim to publish at least 3 Reels for every 1 static post going forward.
