Prioritize Reels Over Static Posts
Westfield Mama sits at 12,159 followers, well under the 50K threshold where Reels get higher reach per industry benchmarks.
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Reels also outperform static images in engagement rate (0.52% vs 0.45%), so shifting the content mix toward Reels could help close the gap between the current 0.76% ER and the 2.5-5% average for micro creators (10K-100K).
