Prioritize Feed Posts Over Reels
Wesness's Posts ER (0.88%) currently outperforms the Reels ER (0.67%), which is the opposite of the industry trend where Reels typically win for accounts under 50K followers.
Details
Since the data shows static/carousel content resonates better with this specific audience, more of the content calendar should shift toward posts and carousels until Reels ER closes the gap.
