Shift Content Mix Toward Reels
The Reels ER of 6.92% dramatically outperforms the overall Posts ER of 0.63% and even exceeds the micro-tier benchmark of 2.5-5%.
Details
Prioritizing Reels as the primary format going forward is recommended, since the static/carousel-heavy mix is dragging the blended ER far below the 2.5-5% micro-tier average.
