Prioritize Higher-ER Feed Posts
Feed posts for ᴠɪʀᴛᴜᴀʟ ᴡᴏʀʟᴅ generate a 6.26% ER versus 3.66% for Reels across the 16 posts analyzed.
Details
Feed posts should be the primary engagement format, and each caption should ask one direct question that encourages comments beyond the 10.5-comment median.
