Shift Posting Strategy to Reels
The current engagement rate of 0.04% is critically below the 2.5-5% benchmark for micro-tier accounts, and Reels are the highest-reach format for accounts under 50,000 followers like Vrinda Kabra at 39,379.
Details
Industry data shows Reels command a 20-40% premium in brand deals and outperform static images in ER (0.52% vs 0.45%), so prioritizing Reels as the primary format is the single fastest lever to recover reach and algorithmic distribution.
