Add Comment-Driving CTAs to Every Post
The like/comment ratio is 7.6:1 (64.5 median likes vs.
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9.0 median comments), meaning comments are the weakest engagement lever. Adding direct questions or polls in captions can push comment volume up — even a modest lift toward a 5:1 ratio would meaningfully raise the current 1.4% ER, which sits well below the 3.5-8% nano-tier benchmark.
