Prioritize Static Posts Over Reels
The Posts ER (1.71%) is nearly double the Reels ER (0.99%), showing the audience responds better to static/carousel content than video right now.
Details
Polina Gorodnova should shift the content mix to lean more on posts and carousels while still testing reels periodically, since reels typically get higher reach for accounts under 50K like this one (39,715 followers).
