Shift Content Mix Toward Static Posts
Polina Gorodnova's Posts ER (1.44%) is outperforming the Reels ER (1.0%) by 44%, yet industry data shows Reels typically get higher reach for accounts under 50K followers like this one (39,883).
Details
Testing a 60/40 split favoring posts/carousels while still using Reels strategically for discovery will help track which format actually converts to engagement, not just reach.
