Shift Feed Mix Toward Carousels
The current engagement rate of 3.95% already exceeds the nano-tier floor of 3.5%, but carousels benchmark at 0.55% ER versus static images at 0.45% — a meaningful edge that can be captured immediately.
Details
With a median of 12.5 comments per post and a like/comment ratio of 12.6:1, carousels that prompt 'swipe for the answer' or multi-step storytelling naturally invite saves and repeat views, which Instagram's algorithm rewards with broader reach. An audit of the last 20 posts to identify which format drove comments above the 12.5 median will help prioritize that structure in the next 5 uploads.
