Shift Content Mix Toward Reels
Vlogger Sourav's Reels ER is 264.5% compared to a Posts ER of just 0.97%, showing the audience responds dramatically better to video content.
Details
Given that Reels also get higher reach for accounts under 50K followers, increasing the posting cadence of Reels relative to static posts will capitalize on this gap and lift the overall 0.99% ER.
