Shift Content Mix Toward Reels
Vidhi Shah's Reels ER sits at a massive 167.36% compared to just 0.63% for standard Posts — a gap that signals the audience responds far more to video than static content.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 20,077), increasing Reels frequency relative to static posts should meaningfully lift the blended ER above the current 0.72% overall.
