Reels First For New Concepts
The Reels ER for Vittoria Lucchi 🌶 is 5.36%, compared with 3.56% for posts, so each new Instagram concept should be adapted into a Reel before making a static feed version.
Details
At 11,040 followers, the account is below the 50K threshold where the benchmark says Reels get higher reach, meaning Reels should be used as the primary discovery format.
