Double Down on Reels for Reach
The account sits at 14,214 followers, well under the 50K threshold where Reels get higher reach, yet the current ER (5.74% across 20 posts) suggests a reliance on static/carousel formats.
Details
Shifting a larger share of the content mix to Reels can capture that reach advantage and push the already-strong 5.67% overall ER even higher, especially since Reels can also command a 20-40% rate premium on brand deals.
