Shift Content Mix Toward Carousels
The 3.13% posts ER already beats the mid-tier benchmark of 1-2% by 1.5-3x, but industry data shows carousels lead format performance at 0.55% ER vs 0.52% for Reels and 0.45% for static images.
Details
Since Jonny Carmack is already outperforming the tier, testing a higher ratio of carousel posts could compound the existing 16,326 median likes into even stronger reach and saves.
