Lead With Feed-First Tie Stories
Niels Klasing's Instagram posts produce a 3.13% ER versus 0.58% for Reels, so feed content should be the primary engagement format by publishing tie close-ups, outfit context, and a final carousel slide with styling choices.
Details
Carousels benchmark at 0.55%, compared with 0.52% for Reels and 0.45% for static images; each carousel should be compared against the 3.13% post ER baseline.
