Shift Budget Entirely To Carousels
The Reels ER is sitting at 0.0% and the overall account ER is 0.01% — both critically below the 1-2% mid-tier benchmark.
Details
Industry data shows carousels average 0.55% ER, outperforming both Reels (0.52%) and static images (0.45%), making them the highest-probability format for recovery. An audit of the 26 analyzed posts suggests replacing any static or underperforming Reels with carousel series that invite swipe-through behavior, which algorithmically signals sustained interaction and can directly lift like and comment counts above the current median of 51.5 comments per post.
