Shift Content Mix Toward Reels
The Reels ER of 2.44% is more than 4x the Posts ER of 0.58% and also outperforms the industry Reels average of 0.52%.
Details
Since the overall account ER (0.72%) sits below the mid-tier benchmark of 1-2%, increasing Reels frequency relative to static posts is the fastest lever to close that gap.
