Replace Static Posts With Reels Immediately
Reels are generating a 46.2% engagement rate compared to just 0.28% on standard posts — that is a 165x performance gap being left on the table.
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Given that the account sits at 76,741 followers, industry benchmarks also confirm that Reels deliver higher reach for accounts under 100K, amplifying discoverability beyond the existing audience. Audit the last 22 posts and identify every static image or carousel that underperformed, then repurpose those concepts into Reels as the default format going forward.
