Double Down on Reels for Reach
The account sits at 16,025 followers, squarely in the sub-50K range where Reels get higher reach per the industry benchmark.
Details
Since Reels also command a 20-40% rate premium and the current 6.13% ER already beats the micro-tier average of 2.5-5%, shifting more posting cadence toward Reels can compound both organic reach and brand deal pricing.
