Close the Micro-Tier Engagement Gap
The account's ER sits at 1.05-1.12%, far below the 2.5-5% average for micro-tier creators (10K-100K followers) like Vickita Trivedi at 14,427 followers.
Details
Since 73% of brands now prioritize engagement rate over follower count, the focus should be on driving comments and saves rather than growing followers, as closing even half this gap would make the account far more competitive for deals in the $40-125 range currently being commanded.
