Prioritize Static Posts and Carousels Over Reels
The Posts ER for Vincent | Fitness sits at 3.1% while Reels ER is only 0.9% — a massive gap for the same audience.
Details
The content calendar should shift to favor static/carousel formats (carousel benchmark ER is 0.55% vs Reels 0.52% industry-wide), and Reels should be used only for reach experiments rather than as the primary engagement driver.
