Double Down on Reels Over Static Posts
Reels are already outperforming overall posts ER at 1.55% vs 1.13%, meaning Reels generate roughly 37% more engagement per post.
Details
Shifting the content calendar to prioritize Reels as the primary format, aiming for at least 60-70% of new uploads to be Reels, directly leverages the strongest-performing format and pushes the overall account ER closer to the top of the macro benchmark range of 0.5-1%, which YULIA VERBYNETS is already exceeding.
