Shift Content Mix to Reels and Carousels
Vandana Rohit's Reels ER (0.32%) already outperforms the Posts ER (0.29%), and industry data shows Carousels average 0.55% ER and Reels 0.52% — both above the current 0.31% overall ER.
Details
At 49,407 followers, the account is still under the 50K threshold where Reels get amplified reach, so increasing Reels/carousel frequency should be the near-term priority over static images.
