Shift Content Mix Toward Reels
Özge Özkaya's Reels ER sits at 18.04% versus just 3.19% for static Posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
With 19 posts analyzed showing this disparity, prioritizing Reels as the primary format could lift the blended ER well above the current 3.21% average and further separate the account from the 1-2% mid-tier benchmark.
