Close the Mid-Tier Engagement Gap
The current ER of 0.06% sits far below the 1-2% average for mid-tier accounts (100K-1M followers) — a gap of roughly 17-33x.
Details
Shifting the content mix toward carousels (0.55% benchmark ER) and Reels (0.52%), which outperform static images (0.45%) and the current output, will start narrowing that gap.
