Double Down on Reels Immediately
Uturn Surat's Reels are already outperforming Posts ER at 0.9% vs 0.48% — nearly double the engagement.
Details
Since accounts under 50K followers get higher reach from Reels, shifting the content mix to prioritize Reels over static posts is the single fastest lever to close the gap between the current 0.5% overall ER and the 2.5-5% micro-tier benchmark. Aim to replace at least half of upcoming static posts with Reels to compound that reach advantage.
