Shift Content Mix Toward Reels
The Reels ER sits at 258.16% compared to just 9.72% for static Posts, a massive gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers like Uswa Ahmed (22,856), increasing Reels frequency relative to static posts should compound the already excellent 13.39% overall ER.
