Shift Content Mix Toward Reels
The Reels ER of 29.9% dwarfs the static Posts ER of 2.62%, showing the audience responds far more to video content.
Details
Since accounts under 50K followers (Uss foodiies | food blogger | Ludhiana | Tricity is at 15,654) get higher reach on Reels per industry benchmarks, increasing Reels output to 3-4x per week while trimming static posts will maintain the overall 3.33% ER, which already beats the micro-tier average floor of 2.5%.
