Prioritize High-ER Reels
Urvashi Goplani's Reels ER is 22.36%, compared with 12.46% for posts, so prioritize Reels when choosing between formats for the 5,475-follower Instagram account.
Details
Because industry benchmarks report higher Reel reach for accounts under 50K followers, reuse the topics and hooks from the strongest Reels and finish each with a direct question.
