Test Carousel-Led Content Mix
Across the next 20 Instagram posts, UPPERROOM should test a carousel-led mix against Reels and static images, comparing results with benchmark ERs of 0.55%, 0.52%, and 0.45% against the current 0.53%.
Details
Because the Reels reach advantage is specifically reported for accounts under 50K followers and the account has 515,488, the content should repeat formats that exceed the 0.53% baseline instead of assuming Reels will perform best.
