Shift Content Mix Toward Carousels
UP&GO's Reels ER (0.04%) is underperforming even the already-low Posts ER (0.06%), while industry benchmarks show carousels average 0.55% ER versus 0.52% for reels and 0.45% for static images.
Details
Testing 2-3 carousel posts per week may lift engagement closer to the nano-tier benchmark of 3.5-8%.
