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@uofcalifornia · 131.6K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 131.6K followers · 0.22% engagement
Next step
Snippet can use this instagram result for @uofcalifornia to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @uofcalifornia's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @uofcalifornia's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The University of California Reels ER (0.53%) is more than double the overall Posts ER (0.22%) and aligns closely with the industry Reels benchmark of 0.52%.
Details
Shifting a larger share of the content mix to Reels can help close the gap toward the mid-tier benchmark of 1-2% ER, since static images benchmark lowest at 0.45%.
The like/comment ratio is 43.3:1 with a median of only 4.0 comments against 280.0 median likes, showing comments are the weakest engagement signal.
Details
Including direct questions or polls in captions can push comment volume up, since 73% of brands prioritize engagement rate (which comments heavily influence) over raw follower count.
Industry data shows carousels average 0.55% ER, the highest format benchmark, compared to the current blended Posts ER of 0.22%.
Details
With 131,573 followers still yielding only 0.22% overall ER versus the 1-2% mid-tier benchmark, testing carousel-format posts could help narrow that gap and improve the low engagement rating.
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