Prioritize Reels And Carousels
The overall Instagram ER for UN Biodiversity is 0.02% across 23 analyzed posts, while Reels reach 0.07%; industry format benchmarks are 0.52% for Reels, 0.55% for carousels, and 0.45% for static images.
Details
Reels and carousels should be the primary formats, with each post compared against the current 0.02% ER baseline.
