Drive Comments with Direct Questions
The like/comment ratio is 26.9:1 (median 1,376 likes vs.
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only 49.5 comments), which is heavily skewed toward passive likes. Adding a direct question or poll-style prompt in the first caption line on every post can pull that ratio down closer to 15-20:1, since comments carry more algorithmic weight than likes and will lift the overall ER above the current 1.94%.
