Shift Content Mix Toward Reels
UFIT's Reels ER (0.31%) already outperforms the Posts ER (0.25%), and the industry benchmark confirms Reels get higher reach for accounts under 50K followers — the account sits at 19,514.
Details
Increasing Reels frequency relative to static posts will help close the gap toward the micro-tier average ER of 2.5-5%.
