Shift Posts Budget Toward Carousels
TRACY's static posts are already driving a 5.61% ER — well above the industry carousel benchmark of 0.55% and the nano-tier average of 3.5-8% — but Reels are underperforming at only 1.83% ER.
Details
Reallocate at least 50% of Reels production time into carousel posts, which historically sustain higher engagement per impression for accounts in this follower bracket. Track whether the median likes of 353 and median comments of 14.5 rise within the next 10 posts after the format shift.
