Shift Posting Mix Toward Reels
The current engagement rate of 0.64% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are the fastest lever to close that gap — Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, which applies to tybridgwater's 53,674 follower count.
Details
Aim to make at least 50% of the next 20 posts Reels, since the format benchmarks at 0.52% ER industry-wide but carries a disproportionate reach advantage at this tier that can compound into follower-driven engagement over time. Track per-post ER after each Reel to identify which topics outperform the current median of 324.5 likes and 21.5 comments.
