Shift Posting Mix Toward Carousels
The current Posts ER of 0.12% already outperforms the Reels ER of 0.07%, signaling that the audience responds better to multi-frame content.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels, making them the highest-performing format — Tyanna Ellisse✨| Christian Content Creator + Speaker should aim to make at least 50% of the next 10 posts carousels to capitalize on this pattern. Structure each carousel with a strong hook on slide one and a direct call-to-action on the final slide to drive saves and shares, which are the fastest levers for algorithmic reach at the 14,438-follower tier.
