Replace Reels With Carousel Posts
Twisted's Reels are performing at a 0.01% ER — three times lower than the Posts ER of 0.03% — and both sit far below the macro-tier benchmark of 0.5-1%.
Details
Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, and for an account of this size, Reels no longer carry the reach advantage they do for accounts under 50K followers. Shift at least 60% of the next 10 posts to Carousels and track whether median likes climb above the current baseline of 1,251.
