Turn Likes Into More Comments
The 5.25% Instagram engagement rate and 723347 median likes are strong, but the 268.8:1 like/comment ratio and 3655.5 median comments indicate an opportunity to convert passive reactions into discussion.
Details
End every new feed-post caption with one specific either/or question, pin a comment asking followers to explain their choice, and measure results against the 3655.5-comment median.
