Prioritize Carousel And Reel Tests
Across the next 20 Instagram posts, Rajat Rai should prioritize carousels and Reels, then log engagement rate by format.
Details
Industry benchmarks show 0.55% ER for carousels and 0.52% for Reels, compared with 0.45% for static images, while the analyzed posts average 0.2% ER.
