Shift Content Mix Toward Static/Carousel Posts
The feed Posts ER sits at 4.81% versus 3.73% for Reels, meaning non-Reel content is outperforming video by over a full point.
Details
Since the overall 4.11% ER already beats the micro-tier average of 2.5-5%, doubling down on carousels and static posts (which industry data pegs even lower at 0.45-0.55% baseline, showing the account massively over-indexes here) is the highest-leverage move.
