Switch to Carousels and Reels Immediately
The current engagement rate of 0.27% is severely below the mid-tier benchmark of 1-2%, meaning the account is underperforming by up to 7x.
Details
Industry data shows Carousels average 0.55% ER and Reels average 0.52% ER — both nearly double the 0.45% ER of static images. An audit of the last 20 posts should identify how many are static images, then replace at least 3 out of every 5 upcoming posts with Carousels or Reels to directly target a higher format-driven ER.
