Shift Posting Mix Toward Reels
Reels are generating a 191.88% engagement rate compared to just 6.3% for static posts — a gap that is too large to ignore.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50,000 followers, and Vartika | Offbeat & Solo Travel sits at 7,466 followers, the account is in the prime window to benefit from this algorithmic advantage. Aiming to make at least 60% of new content Reels will compound on what is already working.
