Shift Content Mix Toward Reels
The Reels ER of 1.7% is more than 3x the Posts ER of 0.53% and well above the overall account ER of 0.44%.
Details
Since Reels also get higher reach for accounts under 50K followers (Elise • Travel Savvy Mama | Family Travel Points & Miles is at 11,521), prioritize Reels as the primary format to close the gap toward the micro-tier average ER of 2.5-5%.
