Make Feed Posts the Engagement Engine
Instagram posts for Travel Real India deliver 12.13% ER versus 1.45% for Reels, making feed posts the primary engagement format.
Details
Test carousel travel itineraries and static destination guides separately; industry benchmarks are 0.55% for carousels and 0.45% for static images, then scale the format that performs closest to or above the 12.13% posts baseline.
