Shift Content Mix Toward Reels
The Reels ER of 304.6% massively outperforms the Posts ER of 6.02% and dwarfs the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers get higher reach for Reels, increasing the posting cadence of Reels relative to static posts should compound the overall 5.22% account ER, which already beats the nano-tier average of 3.5-8%.
