Prioritize Higher-Performing Formats
The overall engagement rate is 0.04%, compared with industry format benchmarks of 0.55% for carousels, 0.52% for Reels, and 0.45% for static images.
Details
Carousels and Reels should be the priority; test stronger first-frame hooks, product comparisons, and clear save-or-share prompts because the current Reels ER is only 0.03%.
