Shift Posting Mix Toward Reels
The Reels ER for Tracy Mercedes | Petite Style & Outfits sits at 2.63%, nearly 3x the Posts ER of 0.87% and well above the industry Reel benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers, shifting more of the content calendar to Reels (even a 60/40 Reels-to-static split) should lift the overall ER of 0.91% toward the nano-tier benchmark range of 3.5-8%.
