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@tomboyer__ · 58.7K followers
Top 5% of creators your size
Your audience is 12x more engaged than average
Based on 58.7K followers · 12.18% engagement
Next step
Snippet can use this instagram result for @tomboyer__ to find brands, write emails, and help you close deals.
Your post rate
$500-$2K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @tomboyer__'s $500-$2K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @tomboyer__'s instagram audience is a fit and ask for $500-$2K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The like/comment ratio is 182.6:1 (median 7,104.5 likes vs just 48 comments), which is heavily skewed toward passive likes.
Details
Adding explicit questions or 'comment below' prompts in captions can pull comment volume closer to likes—since 73% of brands prioritize engagement rate over follower count, narrowing this ratio strengthens the pitch even though the 12.33% post ER already beats the 2.5-5% micro-tier benchmark by 3-5x.
Industry format data shows carousels (0.55% avg ER) outperform Reels (0.52%) and static images (0.45%), so allocating more of the content calendar to carousels can compound the already-excellent 12.18% account ER.
Details
With 58,705 followers, Tom Boyer is just above the sub-50K threshold where Reels reach spikes, making carousels a safer bet for sustained engagement over pure reach plays.
At an estimated $500-$2,000 per post brand deal value and 58,705 followers, the account is well within the $10-25 per 1,000 followers benchmark range for feed posts.
Details
Creators with published rate cards close deals 40% faster, so formalizing pricing now—especially with a Reels premium of 20-40% layered on top, and adding 25-50% for usage rights or 30-40% for 30-day exclusivity—will maximize each deal.
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